WEBMANNA / DIGITAL CRAFT
Meta Ads Management
Connect the audience, creative idea and destination so the message still makes sense after a click.
Discuss your projectWhat we plan and deliver
We agree the product, permitted claims, audience segments and creative set. Awareness campaigns are distinguished from action-focused campaigns. Measurement identifies available events and consent requirements; missing evidence is not replaced with invented effectiveness figures.
What determines the quote
Meta media spend, campaign work and asset production are separate components. Formats, variations, video, localisation and refresh frequency affect the quote. Photography, editing and complex analytics connections are agreed explicitly.
How the work is accepted
We check destinations, creative display, permissions and events. Hypothesis testing has an agreed budget and stopping conditions. Reporting follows actual campaign results instead of guaranteeing reach or sales.
Service scope
Pricing varies by project scope. After a short brief, we provide a fixed quote based on complexity, content readiness and required integrations.
The key difference from Google. In search, someone is already looking for what you sell. On Meta they are scrolling and looking for nothing. So "here is our service, get in touch" does not work — you have to earn attention first, and the creative does that, not the campaign settings.
What follows from that. Creative is one of the main variables on Meta, so video, photography and copy are reviewed alongside campaign setup. A technically sound campaign cannot compensate for material that does not explain the offer or hold attention. We therefore plan creative before launch.
Who it suits. Meta can be useful for visual products, services with a demonstrable outcome and offers that can be explained in-feed. For complex B2B we compare that route with existing search demand and the sales cycle instead of choosing a channel by default.
What is included. Pixel and Conversions API setup, interest and behaviour audiences, lookalikes from your customer list, remarketing to site visitors, creative testing, cost-per-lead control and monthly reporting.
Overview
For demand that does not exist in search yet.
Starting price
Price on request
02 / ARCHITECTURE
Every layer has a purpose.
We connect the task, the user journey and the technical foundation. Scope and priorities are agreed before implementation.
- 01Audience
- 02Creative
- 03Measurement
03 / CONNECTION
Not separate parts. One coherent system.
The components work together around your business scenario. We agree how the solution will be checked and handed over, and what support is needed after launch.
The graphics illustrate the approach, not measured client results.
WebManna